http://southasianphilanthropy.org/2010/02/22/why-dont-young-south-asians-give-more/ Inspiring giving and community engagement across North America… Thu, 24 May 2012 20:53:04 +0000 hourly 1 http://wordpress.com/ http://southasianphilanthropy.org/2010/02/22/why-dont-young-south-asians-give-more/#comment-798 Tue, 23 Feb 2010 05:55:19 +0000 http://southasianphilanthropy.org/?p=1559#comment-798 From my experiences with South Asians under 40, they do give and they give very generously – if asked to give properly and in a manner that appeals to them. In general, individuals do not give because they have not been asked. South Asians may also not be asked as many times as other groups. In addition, the manner in which the ‘ask’ occurs is very important. Guilty-giving, pressured giving or giving out of obligation is not very effective and if the individual gives, it is usually a one-time gift. Sometimes, the organization’s work is not something that appeals to donors and attracts their attention. The method in which the ‘ask’ occurs is also important. For some, a personal solicitation by a peer works. For others, an online request is all that it takes. While collective experiences can be used to shape the “voice” of a new generation. I think we have to remember that philanthropy is personal. And that requires unique approaches to each and everyone if philanthropy is to ‘stick.’

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