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Are you afraid of philanthropy?

April 15, 2010

Before today’s post, a big shout out to Dien at Asian American Giving, who was featured in Everyday Voices, an initiative to spotlight the “everyday, committed people around us.”

In a recent post, Seth Godin talks about the fear of philanthropy and our tendency to figuratively “avert our eyes” to dire needs around the world.  He points out that helping donors find “what is enough” for them giving-wise is crucial – without being able to see a limit, smaller-scale donors get afraid of philanthropy:

What’s enough? I don’t think good cause marketers need to worry so much about which number or figure they choose, but I think they need to dream hard about whether giving people comfort with a ceiling will bring in a new class of significant donors…

What do you think about Seth’s point?  Does it encourage thinking small about philanthropy?  Or is it a way to get donors in the door for the first time at a level they’re comfortable with?  Does this analysis resonate for South Asians in North America?  Does framing philanthropy as “what is enough” counter feelings of conservatism with regard to finances and expand our sense of giving?

One Comment leave one →
  1. April 17, 2010 3:37 am

    Thank you for the shout out, Archana!

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