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AFP Introduces Wise Giving Website to Help Public With Philanthropy

December 9, 2010

December 9th, 2010

The Association of Fundraising Professionals (AFP) has developed a new online resource to help donors “give back.” The timely launch of the website, Change the World With a Giving—and Wise—Heart, may come in handy as donors make their year-end contributions and seek volunteer opportunities for the coming year.  The site provides guidance on thoughtful giving and making effective and wise decisions, with information such as The Five P’s of Wise Giving and 25 Ways to Make Your Gifts Go Further. Donors can learn about different ways they can support nonprofits, such as through matching gifts, payroll giving, giving circles, online games and click-a-day websites, credit card points and even regifting.  “Many consumers take their time when deciding whether or not to buy a product, but they often rush into giving decisions or respond immediately to the most recent appeal,” said Paulette V. Maehara, CFRE, CAE, president and CEO of AFP. “Change the World With a Giving—and Wise—Heart encourages people to have a greater impact in their philanthropy by taking their time, thinking about what they want to accomplish and developing a giving plan.”


— sharmila rao thakkar

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